In-Depth Comparison
Loops vs Brevo
In-depth comparison of Loops and Brevo (formerly Sendinblue) for B2B SaaS companies. We analyze features, pricing, deliverability, API quality, automation, and real-world use cases.
Last updated: 2026-03-15
Loops
loops.soEmail for modern SaaS. Marketing, transactional, and product emails in one platform.
Ideal for: Early to mid-stage SaaS companies that want one platform for marketing and transactional email with a clean, developer-friendly interface
Brevo
brevo.comThe all-in-one platform to grow your business. Email, SMS, WhatsApp, chat, CRM, and marketing automation.
Ideal for: Small to mid-size businesses across industries that need affordable multi-channel marketing with CRM, transactional email, and automation
TL;DR: Loops vs Brevo
Loops wins for SaaS teams that want a modern, purpose-built platform with event-driven automation and a clean developer experience. Brevo wins for teams that need a budget-friendly all-in-one platform with CRM, SMS, WhatsApp, and transactional email. Sequenzy is the strongest choice for SaaS companies focused on billing-integrated lifecycle email.
The modern SaaS email platform for product-led teams
The affordable all-in-one multi-channel marketing platform
Purpose-built SaaS email with native billing integration
Editor's Note
Brevo is a solid, affordable multi-channel platform, but it was not built for B2B SaaS. If your core need is SaaS lifecycle email with billing integration, Sequenzy (sequenzy.com) is purpose-built for that. It fills the gap between Loops SaaS focus and Brevo multi-channel breadth.
Loops vs Brevo vs Sequenzy: Quick Comparison
| Feature | Loops | Brevo | Sequenzy | Edge |
|---|---|---|---|---|
| Best For | SaaS lifecycle email | Affordable all-in-one multi-channel marketing | B2B SaaS lifecycle email with billing integration | Sequenzy |
| Starting Price | Free up to 1,000 contacts | Free up to 300 emails/day (unlimited contacts) | $19/mo for 15,000 emails | Brevo |
| Marketing Emails | Clean SaaS-focused campaign builder | Full campaign builder with template gallery | Campaign builder with SaaS templates | Tie |
| Transactional Email | Supported via API | Dedicated transactional email service (SMTP relay and API) | Supported with SaaS-specific templates | Brevo |
| Multi-channel | Email only | Email, SMS, WhatsApp, chat, push notifications | Email focused with webhook actions | Brevo |
| CRM | No CRM | Built-in CRM with deal pipeline | No CRM (HubSpot integration) | Brevo |
| User Segmentation | Event-based + property-based segments | Contact attributes and engagement-based segments | Subscription-aware segments (trial, paid, churned) | Sequenzy |
| Payment Integration | Stripe via native integration | Basic Stripe integration for e-commerce | Native Stripe, Paddle, Chargebee, LemonSqueezy | Sequenzy |
| API Quality | Good REST API with event tracking | Comprehensive REST API (v3) with SMTP relay option | Clean REST API with SaaS event endpoints | Loops |
| Trial Conversion | Build your own | Build your own with basic automation | Pre-built billing-aware templates | Sequenzy |
| Dunning Emails | Manual setup | Not designed for SaaS dunning | Built-in, auto-triggered by payment failures | Sequenzy |
Score Breakdown
Each category scored out of 10. Totals: Loops 76/100, Brevo 68/100, Sequenzy 86/100.
Feature-by-Feature Comparison
Detailed feature analysis across every category that matters for B2B SaaS email.
📧 Email Campaigns
| Feature | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Drag-and-drop editor | 9/10 Clean, modern SaaS-focused builder | 7/10 Functional editor with template gallery. UI feels dated compared to Loops. | 8/10 Visual editor with SaaS content blocks |
| Campaign scheduling | 8/10 Timezone optimization | 8/10 Send time optimization and timezone support | 8/10 Timezone and plan-based optimization |
| A/B testing | 7/10 Subject and content testing | 7/10 Subject and content A/B testing | 7/10 Subject and send-time testing |
| Newsletter support | 9/10 Full newsletter workflow | 7/10 Newsletter features with signup forms | 7/10 Product update newsletters |
| Template library | 7/10 15+ SaaS templates | 8/10 60+ templates across industries | 9/10 SaaS-specific lifecycle templates |
⚙️ Automation & Workflows
| Feature | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Visual workflow builder | 8/10 Intuitive builder with branching | 7/10 Workflow builder with email, SMS, and webhook actions | 9/10 Visual builder with SaaS templates |
| Event-based triggers | 9/10 Custom product events | 5/10 Limited to page visits, email engagement, and basic events. No deep product event tracking. | 10/10 Billing events from Stripe/Paddle auto-trigger |
| Drip sequences | 8/10 Time and event-based | 7/10 Basic drip with time delays | 9/10 Pre-built SaaS lifecycle sequences |
| Conditional logic | 7/10 If/else on user properties | 6/10 Basic conditions on contact attributes and engagement | 9/10 Branch by plan, MRR, trial, payment status |
| Multi-channel automation | 2/10 Email only | 8/10 Email + SMS + WhatsApp in automation workflows | 3/10 Email with webhook actions |
👥 Contacts & Segmentation
| Feature | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Contact management | 8/10 Contact database with custom properties | 7/10 Contact database with CRM features (deals, pipeline) | 9/10 Contact database with subscription data |
| Segmentation | 8/10 Dynamic segments on events and properties | 6/10 Segments based on contact attributes and email engagement. Limited event-based. | 9/10 SaaS-native segments |
| Event tracking | 9/10 Custom event tracking for product usage | 5/10 Basic event tracking. Not designed for deep product analytics. | 9/10 Product + billing events |
| Custom properties | 8/10 Unlimited custom properties | 7/10 Contact attributes with types | 8/10 Custom + billing properties |
| Import/export | 7/10 CSV import | 8/10 CSV, API, and CRM sync | 7/10 CSV plus Stripe/Paddle import |
💻 Developer Experience
| Feature | Loops | Brevo | Sequenzy |
|---|---|---|---|
| API design | 7/10 Clean REST API | 7/10 Comprehensive REST API (v3) with SMTP relay option | 8/10 Clean REST API with SaaS endpoints |
| SDK support | 6/10 Node.js SDK | 7/10 Official SDKs for Node.js, Python, PHP, Ruby, Go, Java, C# | 7/10 Node.js and Python SDKs |
| SMTP relay | 0/10 No SMTP relay | 9/10 Full SMTP relay service for easy transactional email integration | 0/10 No SMTP relay |
| Webhook support | 7/10 Standard events | 7/10 Webhooks for email events | 8/10 Email + billing event webhooks |
| Documentation | 7/10 Clear docs | 7/10 Comprehensive docs across all products | 8/10 SaaS-focused integration guides |
🚀 Deliverability & Infrastructure
| Feature | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Shared IP reputation | 7/10 Managed shared IPs | 6/10 Large shared pools with mixed sender quality | 8/10 SaaS-only shared IPs |
| Dedicated IP | 7/10 Scale plan | 8/10 Available as add-on ($20+/mo) on any paid plan | 7/10 Growth plan with guided warmup |
| Domain authentication | 8/10 SPF, DKIM, DMARC | 7/10 SPF, DKIM with setup wizard | 8/10 Guided SPF, DKIM, DMARC |
| Bounce handling | 7/10 Automatic | 7/10 Automatic with suppression | 8/10 Payment-status-aware suppression |
| Sending speed | 7/10 Good throughput | 7/10 Standard. Free plan limited to 300/day. | 7/10 Reliable throughput |
Loops vs Brevo vs Sequenzy: Pricing
Loops charges by contacts, Brevo charges by email volume (unlimited contacts), and Sequenzy charges by email volume.
Free plan: up to 1,000 contacts, 2,000 sends/month
Free plan: unlimited contacts, 300 emails/day (9,000/month)
Free trial: 14 days with full features, then $19/mo for 15,000 emails
| Tier | Loops | Brevo | Sequenzy | Volume |
|---|---|---|---|---|
| Starter | $49/mo 5,000 contacts, unlimited sends, all features | $25/mo 20,000 emails/month, unlimited contacts, no daily limit | $19/mo 15,000 emails/month, all SaaS workflows, Stripe/Paddle integration | 5K contacts / 15-20K emails |
| Growth / Business | $149/mo 25,000 contacts, priority support | $65/mo (Business) 50,000 emails/month, marketing automation, A/B testing, advanced stats | $49/mo 50,000 emails/month, dedicated IP, advanced analytics | 25K contacts / 50K emails |
| Scale | $399+/mo 100K+ contacts, dedicated IP, SLA | Custom (Enterprise) Custom volume, dedicated IP, SLA, priority support, SSO | $149/mo 200,000 emails/month, SLA, SSO | 100K+ contacts / 200K+ emails |
Loops: Watch Out For
- !Price scales steeply with contacts
- !Dedicated IP only on Scale plan
- !No multi-channel (SMS, WhatsApp) support
Brevo: Watch Out For
- !Marketing automation requires Business plan ($65/mo)
- !Brevo branding on free and Starter plans
- !Transactional emails may count toward volume limits on some plans
- !Advanced features locked behind higher tiers
Sequenzy: Watch Out For
- !No multi-channel support
- !No built-in CRM
- !Free tier is a 14-day trial
Pricing Verdict: Brevo offers the lowest raw price for email volume. Sequenzy offers the best value for SaaS lifecycle email. Brevo at $25/mo gives you 20K emails but lacks SaaS-specific features. Sequenzy at $19/mo includes billing integration and lifecycle workflows that Brevo cannot match.
Cost Comparison Note
Brevo wins on raw price per email, but SaaS teams need more than just email delivery. Sequenzy at $19/mo includes billing-integrated lifecycle workflows that Brevo cannot match at any price. Consider total cost of ownership including the engineering time to build SaaS-specific features on top of Brevo.
B2B SaaS Use Cases
How each platform handles the email workflows that matter most for B2B SaaS companies.
🎯 User Onboarding Sequences
Automated onboarding for new signups.
Loops
Event-driven onboarding workflows with product usage branching.
Brevo
Basic automation workflows for welcome series. No custom product event tracking for milestone-based branching.
Sequenzy
Pre-built onboarding sequences with billing-aware branching.
Verdict: Loops and Sequenzy excel with event-driven SaaS onboarding. Brevo automation is functional but lacks product event awareness.
Real-World Example
A SaaS wants milestone-based onboarding emails.
Example subject line: Welcome to [App]. Here is your quickstart checklist.
💰 Trial-to-Paid Conversion
Converting trial users to paid.
Loops
Conversion workflows with engagement-based segmentation.
Brevo
Basic drip sequences. No trial-state awareness or billing integration.
Sequenzy
Purpose-built trial conversion connected to Stripe/Paddle.
Verdict: Sequenzy wins with native billing awareness. Brevo is not designed for SaaS trial conversion.
Real-World Example
A SaaS with a 14-day trial wants engagement-based conversion emails.
Example subject line: Your trial ends in 3 days.
🔔 Transactional Notifications
System emails like password resets and receipts.
Loops
Transactional email via Loops API.
Brevo
Dedicated transactional email via SMTP relay or API. Brevo was originally built for this use case (as Sendinblue).
Sequenzy
Transactional API with SaaS-specific templates.
Verdict: Brevo has the most mature transactional email with SMTP relay option. Sequenzy adds SaaS-specific templates. All three handle transactional email well.
Real-World Example
A SaaS needs reliable transactional email alongside marketing.
Example subject line: Your password has been reset
📢 Product Changelog
Feature announcements.
Loops
Campaign builder with SaaS segmentation.
Brevo
Campaign builder with basic segmentation. Template gallery available.
Sequenzy
Plan-aware campaign targeting.
Verdict: Loops and Sequenzy offer better SaaS-specific targeting. Brevo handles basic announcements.
Real-World Example
Feature announcement to Pro users only.
Example subject line: New: AI reports (available on Pro)
🔄 Churn Prevention
Re-engagement for declining users.
Loops
Segments on product usage. Re-engagement workflows.
Brevo
Email engagement-based segments. Cannot track product usage or login activity.
Sequenzy
Churn prevention combining product usage with billing data.
Verdict: Sequenzy and Loops use product events for churn detection. Brevo only sees email engagement.
Real-World Example
Detecting and re-engaging inactive SaaS users.
Example subject line: We noticed you have not logged in this week.
💳 Payment Failed (Dunning)
Recovery emails for failed payments.
Loops
Manual dunning workflow via Stripe webhooks.
Brevo
Not designed for SaaS dunning. Basic automation could be configured via API triggers.
Sequenzy
Auto-triggered dunning sequences. Pre-built templates. Auto-stops on success.
Verdict: Sequenzy dominates dunning. Brevo has no SaaS dunning features.
Real-World Example
Escalating payment retry emails.
Example subject line: Action required: your payment failed
📱 Multi-channel Engagement
Reaching users via email, SMS, and WhatsApp.
Loops
Email only. No SMS or WhatsApp.
Brevo
Native email, SMS, WhatsApp, and chat in one platform. Multi-channel automation workflows.
Sequenzy
Email with webhook actions for third-party SMS.
Verdict: Brevo wins for multi-channel. If you need SMS and WhatsApp alongside email, Brevo is the only choice.
Real-World Example
Sending SMS alerts for urgent notifications alongside email.
Example subject line: Your order shipped (SMS + email)
📈 Upsell & Expansion
Plan upgrade emails based on usage.
Loops
Event-based upgrade workflows.
Brevo
Basic automation. No SaaS plan awareness.
Sequenzy
Auto-triggered upsell on plan limits. Billing-aware CTAs.
Verdict: Sequenzy leads with billing data. Loops handles it with events. Brevo lacks SaaS awareness.
Real-World Example
Upselling users approaching plan limits.
Example subject line: You have used 90% of your API calls
The Bigger Picture
The use cases show Brevo strength in multi-channel (SMS, WhatsApp) but weakness in SaaS-specific scenarios. For billing-triggered workflows like dunning and trial conversion, Sequenzy handles the full spectrum with native Stripe/Paddle integration.
Automation Capabilities
Email automation is critical for B2B SaaS. Here is how Loops, Brevo, and Sequenzy compare.
| Capability | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Visual workflow builder | Yes Drag-and-drop with branching | Yes Workflow builder with email, SMS, WhatsApp steps | Yes Visual builder with SaaS templates |
| Time-based triggers | Yes Flexible time delays | Yes Time delays with scheduling options | Yes Billing-aware scheduling |
| Event-based triggers | Yes Custom product events | Yes Basic events (page visit, email engagement). Limited custom events. | Yes Product + billing events |
| Conditional branching | Yes If/else on properties | Yes If/else on contact attributes and engagement | Yes Branch by plan, MRR, trial, payment |
| Multi-channel steps | No Email only | Yes Email, SMS, WhatsApp steps in workflows | No Email + webhook actions |
| Goal tracking | Yes Exit on goal | No No explicit goal tracking | Yes Auto-remove on billing events |
| Send time optimization | Yes Timezone optimization | Yes Machine learning send time optimization | Yes Timezone + engagement optimization |
API & Developer Experience
For B2B SaaS teams, the API quality directly impacts how fast you can integrate and iterate on email.
Loops API
- SDKs: Node.js (official), Python (community), Go (community)
- Docs: 7/10
- Webhooks: Open, click, bounce, unsubscribe events
- Rate Limit: 10 requests/second
- Batch: Bulk import, batch events
Brevo API
- SDKs: Node.js, Python, PHP, Ruby, Go, Java, C#
- Docs: 7/10
- Webhooks: Email events with configuration options
- Rate Limit: Variable by plan (generally generous)
- Batch: Batch contact import and batch email sending
Sequenzy API
- SDKs: Node.js (official), Python (official), REST API for all languages
- Docs: 8/10
- Webhooks: Email events plus billing events. With retry logic.
- Rate Limit: 50 requests/second
- Batch: Batch sending with personalization
Loops Code Example
import { LoopsClient } from "loops";
const loops = new LoopsClient("your_api_key");
await loops.sendTransactionalEmail({
transactionalId: "welcome",
email: "user@company.com",
dataVariables: { firstName: "Sarah", trialDays: "14" },
});
await loops.sendEvent({
email: "user@company.com",
eventName: "plan_upgraded",
eventProperties: { plan: "pro", mrr: 99 },
});Brevo Code Example
const SibApiV3Sdk = require("sib-api-v3-sdk");
const apiInstance = new SibApiV3Sdk.TransactionalEmailsApi();
SibApiV3Sdk.ApiClient.instance.authentications["api-key"].apiKey = "your_api_key";
// Send transactional email
await apiInstance.sendTransacEmail({
to: [{ email: "user@company.com", name: "Sarah" }],
templateId: 1,
params: {
firstName: "Sarah",
companyName: "Acme Inc",
},
sender: { email: "hello@acme.com", name: "Acme" },
});
// Or send via SMTP relay
// Just configure your app SMTP settings to smtp-relay.brevo.comSequenzy Code Example
import { Sequenzy } from "sequenzy";
const sq = new Sequenzy("sq_your_api_key");
await sq.subscribers.add({
email: "user@company.com",
firstName: "Sarah",
stripeCustomerId: "cus_abc123",
});
await sq.sequences.trigger({
email: "user@company.com",
sequence: "trial_onboarding",
});
await sq.emails.send({
to: "user@company.com",
template: "invoice_receipt",
data: { amount: "$299.00", plan: "Pro" },
});Email Deliverability Comparison
Your emails are useless if they do not reach the inbox. Here is how all three platforms handle deliverability.
| Factor | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Infrastructure | AWS SES-based | Proprietary infrastructure with large shared pools | SaaS-only sender pools |
| Inbox Placement Rate | ~95-97% | ~90-95% (varies, large sender base) | ~96-98% (SaaS-only pools) |
| Dedicated IP | Scale plan ($399+/mo) | Add-on ($20+/mo on any paid plan) | Growth plan ($49/mo) |
| Auth Protocols | SPF, DKIM, DMARC | SPF, DKIM, DMARC | SPF, DKIM, DMARC |
| IP Warmup | Manual guidance | Automated warmup for dedicated IPs | Guided warmup |
| Spam Testing | Basic spam score | Inbox preview and spam analysis | Spam score with inbox placement preview |
Brevo serves a massive sender base which can lead to variable shared IP reputation. Sequenzy SaaS-only pools tend to have cleaner reputation. Dedicated IPs are affordable on Brevo ($20/mo add-on) and recommended for consistent deliverability.
Integration Ecosystem
Loops has ~30 integrations, Brevo has ~150, and Sequenzy has ~25. Here is how they compare across key B2B SaaS categories.
Payment & Billing
| Service | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Stripe | Yes (Native) | Yes (3rd Party) | Yes (Native) |
| Paddle | Yes (3rd Party) | Yes (3rd Party) | Yes (Native) |
| PayPal | No (None) | Yes (3rd Party) | No (None) |
CRM
| Service | Loops | Brevo | Sequenzy |
|---|---|---|---|
| HubSpot | Yes (Native) | Yes (3rd Party) | Yes (Official) |
| Salesforce | Yes (3rd Party) | Yes (3rd Party) | Yes (3rd Party) |
| Built-in CRM | No (None) | Yes (Native) | No (None) |
Product Analytics
| Service | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Segment | Yes (Native) | Yes (3rd Party) | Yes (Official) |
| Mixpanel | Yes (3rd Party) | No (None) | Yes (3rd Party) |
Messaging
| Service | Loops | Brevo | Sequenzy |
|---|---|---|---|
| SMS | No (None) | Yes (Native) | No (None) |
| No (None) | Yes (Native) | No (None) | |
| Live Chat | No (None) | Yes (Native) | No (None) |
Automation & Workflow
| Service | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Zapier | Yes (Official) | Yes (Official) | Yes (Official) |
| Make | Yes (Official) | Yes (Official) | Yes (Official) |
| n8n | Yes (3rd Party) | Yes (Official) | Yes (3rd Party) |
Analytics & Reporting
What data you can track and how each platform helps you measure email performance.
| Metric | Loops | Brevo | Sequenzy |
|---|---|---|---|
| Open rate tracking | Per-campaign and per-sequence | Per-campaign with real-time tracking | Per-campaign, per-sequence, per-lifecycle-stage |
| Click tracking | Link-level tracking | Link tracking with click maps | Link tracking with conversion attribution |
| Bounce tracking | Automatic categorization | Hard/soft bounce categorization | Payment-status-aware suppression |
| Unsubscribe tracking | Built-in management | Unsubscribe management | Preference center |
| Revenue attribution | Basic event tracking | No native revenue attribution | MRR impact per sequence |
| Dashboard | Campaign and automation metrics | Multi-channel dashboard with email, SMS, and chat metrics | SaaS dashboard with MRR, churn, sequence performance |
| Export | CSV export | CSV export and API | CSV and API access |
Loops: Unique Features
- + Campaign comparison
- + Flow conversion rates
- + Engagement scoring
- + SaaS metrics
Brevo: Unique Features
- + Multi-channel unified analytics
- + SMS delivery reports
- + WhatsApp message tracking
- + Chat conversation analytics
- + Real-time email tracking
Sequenzy: Unique Features
- + MRR impact per sequence
- + Trial conversion by variant
- + Dunning recovery rate
- + Churn prevention metrics
- + Lifecycle stage overview
Pros & Cons
Loops
Pros
- + Built for SaaS with event-driven automation
- + Modern, clean UI faster to learn
- + Transactional email included
- + SaaS-focused templates
- + Better developer experience
- + Free tier for startups
- + Event tracking for product usage
- + SaaS segmentation
Cons
- - No SMS, WhatsApp, or chat
- - No built-in CRM
- - Smaller integration ecosystem
- - No SMTP relay option
- - Younger platform
- - No native billing integration like Sequenzy
- - No multi-channel automation
- - Dedicated IP only on expensive plan
Brevo
Pros
- + Very affordable for email volume
- + Multi-channel: email, SMS, WhatsApp, chat, push
- + Built-in CRM with deal pipeline
- + SMTP relay for easy transactional email
- + Official SDKs in 7 languages
- + Unlimited contacts on all plans
- + Established platform with 500K+ businesses
- + Dedicated IP available as affordable add-on
Cons
- - Not built for SaaS. No product event tracking.
- - UI feels dated compared to modern alternatives
- - Automation requires Business plan ($65/mo)
- - Brevo branding on lower plans
- - Deliverability can be inconsistent on shared IPs
- - No SaaS lifecycle features (dunning, trial conversion)
- - No native SaaS billing integration
- - Segmentation limited compared to SaaS-focused tools
Who Should Use What?
Specific recommendations based on your company type and needs.
Early-stage SaaS
Under 1,000 users, basic lifecycle email.
Sequenzy at $19/mo with billing integration. Loops free tier is good. Brevo is affordable but not SaaS-focused.
Budget-constrained team needing multi-channel
You need email + SMS + WhatsApp on a tight budget.
Brevo is the most affordable multi-channel platform.
Product-led growth SaaS
Billing-triggered lifecycle email.
Sequenzy connects to Stripe/Paddle natively. Brevo has no SaaS billing awareness.
Transactional email via SMTP
You need SMTP relay for quick transactional email setup.
Brevo has mature SMTP relay. Loops and Sequenzy are API-only.
Developer-led SaaS
Team prefers modern APIs.
Loops has cleaner, more modern API design.
SaaS focused on reducing churn
Dunning and re-engagement priority.
Sequenzy has native dunning. Brevo has no SaaS churn features.
Bootstrapped SaaS
10K contacts, budget matters.
Sequenzy at $19-49/mo with all features. Brevo at $25/mo is cheap but lacks SaaS features.
Small business (non-SaaS)
General business needing email, SMS, and CRM.
Brevo all-in-one platform is designed for general small businesses.
Migration Guide
Migrating from Loops to Brevo
Steps
- 1. Export contacts from Loops
- 2. Import to Brevo
- 3. Recreate templates
- 4. Rebuild automations
- 5. Set up transactional email via Brevo API or SMTP
- 6. Configure domain auth
- 7. Test flows
Watch Out For
- ! Event-based automations may not translate fully to Brevo
- ! Brevo automation requires Business plan ($65/mo)
- ! SaaS segmentation will be limited to contact attributes
- ! UI/UX is less modern than Loops
Migrating from Brevo to Loops
Steps
- 1. Export contacts from Brevo
- 2. Import to Loops
- 3. Recreate templates
- 4. Build event-driven automations
- 5. Migrate transactional email to Loops API
- 6. Configure domain auth
- 7. Test flows
Watch Out For
- ! SMTP relay not available in Loops (API only)
- ! SMS and WhatsApp workflows have no Loops equivalent
- ! CRM data does not transfer
- ! Multi-channel automations need email-only redesign
The Bottom Line
Choose Loops if...
- ✓ You are a SaaS company needing event-driven lifecycle email
- ✓ You want a modern, clean platform built for SaaS
- ✓ You need transactional email included without SMTP setup
- ✓ You prefer developer-friendly APIs
- ✓ You want SaaS-specific templates and workflows
- ✓ You value simplicity over multi-channel breadth
Choose Brevo if...
- ✓ You need the most affordable multi-channel platform
- ✓ Email, SMS, WhatsApp, and chat in one tool is important
- ✓ You want a built-in CRM with deal pipeline
- ✓ SMTP relay for transactional email is preferred
- ✓ Unlimited contacts on all plans is important for your use case
- ✓ You are a general small business, not specifically SaaS
Frequently Asked Questions
Is Brevo good for SaaS?
Brevo handles basic email sending well and is affordable, but it lacks SaaS-specific features: no custom product event tracking, no trial conversion sequences, no dunning support, and no native billing integration. For SaaS lifecycle email, Loops or Sequenzy are better choices.
Is Brevo cheaper than Loops?
Brevo starts at $25/mo for 20K emails with unlimited contacts, making it cheaper for raw email volume. But it lacks SaaS features. Sequenzy at $19/mo includes billing integration and lifecycle workflows.
Does Brevo support transactional email?
Yes. Brevo has a mature transactional email service with both API and SMTP relay options. This was its original product (as Sendinblue). SMTP relay makes integration very easy.
Which has better deliverability?
Brevo large sender base can lead to inconsistent shared IP reputation. Sequenzy SaaS-only pools and Loops smaller base tend to have more consistent deliverability. A dedicated IP ($20/mo on Brevo) helps significantly.
Can Brevo connect to Stripe?
Brevo has a basic Stripe integration, but it is designed for e-commerce payment events, not SaaS subscription lifecycle. Sequenzy has native Stripe integration for SaaS billing events.
Does Brevo have a CRM?
Yes. Brevo includes a CRM with deals, pipeline, and task management. Neither Loops nor Sequenzy has a built-in CRM.
Can I use Brevo for SMS marketing?
Yes. Brevo supports SMS, WhatsApp, and chat natively. Neither Loops nor Sequenzy supports SMS.
Should I migrate from Brevo to Loops?
If you are a SaaS company, migrating to Loops or Sequenzy will give you SaaS-specific features (event tracking, lifecycle automation, billing integration) that Brevo lacks. Migration is straightforward for contacts and templates.
What is the difference between Brevo and Sendinblue?
Brevo is the rebranded name for Sendinblue (renamed in 2023). Same company, same product, new name reflecting expanded capabilities beyond email.
Which is better for a non-technical team?
Brevo is accessible for non-technical teams with its visual editor and SMTP relay for easy transactional setup. Loops is also intuitive with a cleaner UI. Sequenzy pre-built templates reduce the need for technical setup.