B2B SaaS research
Best B2B SaaS survey tools
For a customer survey that people finish, Typeform is the usual pick; for repeated analysis across many surveys, SurveyMonkey’s team plans; for short on-site NPS prompts, Survicate or Qualaroo; and for a company-wide research program, Qualtrics or Alchemer. One entry, Delighted, is no longer sold.
A survey tool is judged by the sample it reaches and the question it asks, not by its template gallery. Most of the prices below are tied to response volume, so first decide how many answers you need: a quarterly customer survey of a few hundred accounts is a different purchase from an always-on NPS prompt in the app. Prices come from each vendor’s own pricing page, read on 7 October 2026.
| Tool | Best fit | Entry price on the vendor page |
|---|---|---|
| Typeform | a customer survey people will actually finish | $28/mo billed yearly |
| SurveyMonkey | a team that runs many surveys and needs analysis built in | $30/user/mo, 3-user minimum |
| Qualtrics | research with panels, quotas, translations and governance | demo only |
| Jotform | a survey whose answers must trigger an action | free; $34/mo (Bronze) |
| Microsoft Forms | internal pulses for a company on Microsoft 365 | part of Microsoft 365 |
| Survicate | short in-product and website surveys with a trial | $114/mo billed annually |
| Sprig | a recurring product research program | demo only |
| Hotjar | a survey placed beside behaviour data | Start for free |
| Delighted | no longer sold; listed because it still ranks | discontinued |
| Alchemer | configurable surveys between a form builder and a research suite | no pricing page; demo only |
| Qualaroo | website and in-app prompts at no cost to try | free up to 50 responses |
| UserVoice | survey answers that must become governed requests | demo only |
| Canny | asking customers to vote rather than answer | free for 25 tracked users |
Typeform
Best for: a customer survey people will actually finish.
Typeform shows one question at a time, which is why it is the usual choice for customer surveys and onboarding questionnaires where completion matters more than depth. It is a form builder first, so plan the analysis (export to a sheet or your BI tool) separately.
The plan ladder is about responses, not questions: Basic is $28 a month billed yearly ($39 monthly) and includes 100 responses a month for 1 user, Plus is $56 ($79) for 1,000 responses and 3 users with branding removed, and Business is $91 ($129) for 10,000 responses and 5 users with drop-off rates and conversion tracking. A quarterly survey to 800 customers fits Plus; a continuous NPS prompt does not fit Basic.
| Pros | Respondent-friendly one-question flow; posted prices by response volume |
|---|---|
| Cons | Response caps are low on Basic; limited statistical analysis built in |
| Pricing context | Basic $28, Plus $56 and Business $91 per month billed yearly ($39, $79 and $129 billed monthly); Enterprise by quote. |
| Official source | Vendor pricing page |
SurveyMonkey
Best for: a team that runs many surveys and needs analysis built in.
SurveyMonkey is the general-purpose survey platform: templates for most question types, analysis tools and distribution for marketing, HR, customer success and research. Its team plans include statistical significance, multi-survey analysis, AI analysis and thematic analysis, which is where it pulls ahead of a plain form builder.
Team plans start at 3 users billed annually: Team Advantage is $30 per user per month, so three users are three seats at $30, and Team Premier is $92 per user per month for deeper analysis. The page also lists $0.15 per additional response, so estimate your response count before a large customer census, and individual plans are on a separate page.
| Pros | Statistical significance and thematic analysis on team plans; broad template library |
|---|---|
| Cons | Three-seat minimum; extra responses are charged at $0.15 each |
| Pricing context | Team Advantage $30 and Team Premier $92 per user per month, starting at 3 users billed annually. |
| Official source | Vendor pricing page |
Qualtrics
Best for: research with panels, quotas, translations and governance.
Qualtrics is the research-grade platform: it runs customer, employee, product and market research programs with formal governance. For a B2B SaaS company that means a company-wide experience program, not a one-off churn survey.
Its site leads every path to Request a demo and publishes no price, so cost discovery starts with a scoping call. Prepare the list of studies you plan in the next year, the markets and languages, and who needs access, because those drive both the quote and the permission model. If you only need an NPS pulse, a lighter tool will be live in a day, not a quarter.
| Pros | Deep branching, governance and program reporting |
|---|---|
| Cons | No list price; excessive for a small pulse |
| Pricing context | Pricing on request (quote-based): the site routes buyers to Request a demo. |
| Official source | Vendor pricing page |
Jotform
Best for: a survey whose answers must trigger an action.
Jotform is a form builder with payments and workflow integrations, so it fits surveys that double as operational forms, such as an event registration with a feedback section or a customer intake that routes to a team.
Starter is free with 5 forms and 100 submissions a month. Bronze is $34 a month billed annually for 25 forms and 1,000 submissions, Silver $39 for 50 forms and 2,500 submissions, and Gold $99 for 100 forms and 10,000 submissions. Its page warns that when total submission storage is exceeded the oldest responses are deleted, so export survey data on a schedule instead of treating Jotform as the archive.
| Pros | Free plan; many templates and integrations |
|---|---|
| Cons | Little research-grade analysis; oldest responses are deleted at the storage limit |
| Pricing context | Starter free; Bronze $34, Silver $39 and Gold $99 per month billed annually; Enterprise by quote. |
| Official source | Vendor pricing page |
Microsoft Forms
Best for: internal pulses for a company on Microsoft 365.
Microsoft Forms covers surveys, polls and quizzes as one of the Microsoft 365 apps, so there is nothing separate to procure. It suits an employee pulse or a quick poll of a customer advisory group when no research design is needed.
Microsoft presents Forms through its Microsoft 365 pages, so the cost is the Microsoft 365 licence you may already hold; Microsoft 365 Business Basic is $7.00 per user per month paid yearly on its plan comparison page. Forms is not a customer-experience program, so keep it for internal use or short external polls where simple questions are enough.
| Pros | No extra purchase for existing Microsoft 365 users |
|---|---|
| Cons | Less suited to complex external research programs |
| Pricing context | Included with Microsoft 365; Business Basic is $7.00 per user per month paid yearly. |
| Official source | Vendor pricing page |
Survicate
Best for: short in-product and website surveys with a trial.
Survicate puts short surveys in front of visitors and users at the moment of an action, and sends NPS or CSAT by email, link or in-app. It is a good fit for a product team that wants a steady stream of small answers rather than a quarterly research study.
Growth starts at $114 a month billed annually and covers 250 survey responses and 1,000 data points a month; Pro starts at $349 and Enterprise at $569, both on a custom yearly pool of responses. The trial lasts 10 days with no card. Because Growth counts responses, a high-traffic page with a pop-up survey can use the allowance quickly, so set a sampling percentage rather than showing it to everyone.
| Pros | Posted prices; 10-day trial without a card |
|---|---|
| Cons | Response and data-point caps on Growth; pop-up sampling needs care |
| Pricing context | Growth from $114/mo billed annually; Pro from $349/mo; Enterprise from $569/mo. |
| Official source | Vendor pricing page |
Sprig
Best for: a recurring product research program.
Sprig runs surveys, interviews and usability studies around specific product moments, with deployment by link, email, web app or mobile app. It is useful when the question is why users struggle at a step, not what their satisfaction score is.
Its pricing page says cost scales with total response volume across studies, the research capabilities you activate and the deployment environments you use, and that enterprise onboarding and support are included; the call to action is Book a demo. List your intended studies for the year and the channels before the call, since each of those inputs changes the quote.
| Pros | Studies tied to product moments; four deployment environments |
|---|---|
| Cons | No list price; best with a regular research cadence |
| Pricing context | Pricing on request (quote-based): volume, capabilities and environments set the price. |
| Official source | Vendor pricing page |
Hotjar
Best for: a survey placed beside behaviour data.
Hotjar combines on-site surveys with behaviour data, so you can ask a question on the screen where users hesitated and compare the answer with what they did. Treat the results as directional evidence tied to one decision.
Its pricing page is now headed Contentsquare Pricing and offers a Start for free sign-up and a Book a demo option; the plan breakdown loads dynamically and was not in the text we read. Because surveys appear on live pages, agree with your privacy lead which pages may be targeted and how long responses are kept before enabling it on a logged-in area.
| Pros | Surveys alongside behaviour data; free sign-up |
|---|---|
| Cons | Plan details load dynamically; privacy review needed for logged-in pages |
| Pricing context | Start for free or Book a demo on a Contentsquare-branded pricing page. |
| Official source | Vendor pricing page |
Delighted
Best for: no longer sold; listed because it still ranks.
Delighted was a lightweight NPS and CSAT tool. Its own site now reads that the product is no longer available and points customers to Qualtrics customer feedback software, so it should not be on a new shortlist.
The delighted.com/pricing address displays a Qualtrics page that says Delighted is no longer available and offers a Request demo button instead of plans. If your team still has an account or a CSV of past responses, export it now, and evaluate Survicate, Typeform or Qualaroo for repeating NPS pulses, or Qualtrics if you want the vendor’s own successor.
| Pros | None for a new purchase |
|---|---|
| Cons | The product is discontinued |
| Pricing context | Not sold: the vendor says the product is no longer available. |
| Official source | Vendor pricing page |
Alchemer
Best for: configurable surveys between a form builder and a research suite.
Alchemer is for teams that need survey logic, workflows and reporting beyond a basic form builder but do not want a large experience suite. It suits a research or CX team that has someone to own survey design.
The alchemer.com/pricing address returned a Page not found error when we read it on 7 October 2026, and the site’s route to cost is a Request a Demo button. Bring your must-haves to that demo: branching depth, the languages you need, who needs reporting access and where responses must be sent.
| Pros | Flexible logic and reporting |
|---|---|
| Cons | No pricing page; needs a survey owner |
| Pricing context | Pricing on request (quote-based): the site publishes no pricing page and offers a demo. |
| Official source | Vendor pricing page |
Qualaroo
Best for: website and in-app prompts at no cost to try.
Qualaroo is built for short contextual prompts on websites and in apps, including exit surveys that ask a visitor why they are leaving, and supports NPS, CSAT and CES. It is the cheapest way here to see whether on-page prompts produce useful answers.
The free plan covers 50 responses and is described as forever free, with 500 email sends and 10k pageviews included; the page points to its Business plan for teams that need 100+ monthly responses. It lists branching and skip logic, targeting by identity, behaviour and location, and iOS and Android SDKs. Expect to outgrow 50 responses quickly on any busy page.
| Pros | Free plan; exit surveys and mobile SDKs |
|---|---|
| Cons | 50-response cap; prompt exposure can bias answers |
| Pricing context | Free plan for 50 responses; Business plan for 100+ monthly responses. |
| Official source | Vendor pricing page |
UserVoice
Best for: survey answers that must become governed requests.
UserVoice sits where survey answers meet the product backlog: structured feedback and product requests with prioritization and customer communication. It is useful when you want a survey finding to become a tracked item with an owner.
Its pricing follows feedback volume, tools leveraged and integrations connected, never seats, and the call to action is Talk to an Expert. That seat-free model matters when many colleagues need to read results, but it makes the quote depend on volume, so estimate how many survey responses you will route into it each month.
| Pros | Seat-free pricing; requests tied to prioritization |
|---|---|
| Cons | No list price; needs a clear prioritization process |
| Pricing context | Pricing on request (quote-based): plans follow feedback volume, tools and integrations. |
| Official source | Vendor pricing page |
Canny
Best for: asking customers to vote rather than answer.
Canny is a feedback board, not a survey engine: customers post ideas and vote, and you publish status and changelog updates. Use it beside a survey tool, not instead of one, because votes come from people who chose to speak up.
The Free plan allows 25 tracked users, meaning users associated with feedback, and Pro starts at $79 a month billed yearly for 100+ tracked users with PM integrations. The vendor estimates 1 to 5 percent of a B2B product’s users become tracked users, so a board is cheap to run until your most vocal segment grows large.
| Pros | Free plan; changelog closes the loop publicly |
|---|---|
| Cons | Votes are not a representative sample |
| Pricing context | Free for 25 tracked users; Pro from $79/mo billed yearly; Business custom. |
| Official source | Vendor pricing page |
How to choose
| The survey you need to run | Shortlist and why |
|---|---|
| Quarterly customer survey or NPS by email | Typeform Plus (1,000 responses a month) or SurveyMonkey Team Advantage if you also want built-in significance testing; Qualtrics or Alchemer when quotas, translations and governance matter. |
| Always-on prompt inside the product or on the site | Survicate, Qualaroo or Hotjar. Qualaroo has a 50-response free plan for a test; Survicate Growth caps at 250 responses a month; Sprig is the research-program option. |
| Internal pulse, or a survey that triggers work | Microsoft Forms for an internal poll on Microsoft 365; Jotform when a submission must trigger an action; UserVoice or Canny when answers become tracked requests. |
What a response cap means in practice
Suppose you survey 800 customer contacts once a quarter and expect about a third to reply, around 270 responses. That sits inside Typeform Plus (1,000 responses a month), but it is more than the 250 survey responses a month on Survicate Growth and well beyond the 100 on Typeform Basic. SurveyMonkey’s team plans start at three users, so three seats at $30 each is the floor even if one analyst runs everything. Qualaroo’s free plan stops at 50 responses, which makes it a trial rather than a program.
An always-on NPS prompt is the opposite shape: small numbers every day. If 40 people a week answer, that is roughly 170 responses a month, which fits Survicate Growth but would leave little headroom on Basic. Jotform’s tiers are submissions per month, from 100 on the free Starter plan to 1,000 on Bronze at $34 a month billed annually.
Sampling and bias
A survey on a busy page reaches the people who visit the page, not your customers, and a public board such as Canny hears from those who choose to speak up. Decide who is eligible, send the survey to a defined list where you can, and record how many were invited so you can state a response rate. For on-page prompts, use a sampling percentage rather than showing every visitor the survey, which both preserves the response allowance and avoids irritating your best users.
Switching and export
Moving between survey tools is usually easy for data and hard for logic. Responses export as CSV or spreadsheet files, so keep a copy before you cancel, and remember Jotform deletes the oldest responses when submission storage is exceeded. Branching rules, piped text and translations rarely transfer, so rebuild any survey that depends on them rather than expecting an import. If you still use Delighted, export now: the vendor says it is no longer available.
Frequently asked questions
What is the cheapest survey tool for a B2B SaaS team?
Qualaroo and Jotform have free plans (50 responses and 100 submissions a month respectively), Canny is free for 25 tracked users, and Microsoft Forms comes with Microsoft 365. Among paid options, Typeform starts at $28 a month billed yearly and Survicate at $114.
Typeform or SurveyMonkey for customer research?
Typeform is better when completion rate on a short survey is the goal. SurveyMonkey’s team plans list statistical significance, multi-survey analysis and thematic analysis, so they are the better fit when several people analyze many surveys.
What happened to Delighted?
Its website now says the product is no longer available and points to Qualtrics customer feedback software. For recurring NPS and CSAT pulses, Survicate, Typeform and Qualaroo are live alternatives with posted prices.
Related reading: customer feedback tools , product analytics , and customer success .